Bioprocess Tool
Role: Lead Designer
Solution: Zero to one Bioprocess tool for enterprise scientists and their team
Timeline: 2024 - Present
Impact:
~1.3M in ARR with the MVP product
Growing a ~12M pipeline of new customers for 2025
Our team traditionally focused on ELN mid market customers, but enterprise companies presented a new opportunity. This segment, however, demanded highly specialized solutions that could compete with outdated, unusable software and Excel—the de facto tools for many teams.
Problem
Outdated tools: Excel and rigid legacy software weren’t built for collaboration or bioprocess workflows.
Fragmented data: Teams lost time and made errors switching between disconnected tools.
Scalability issues: Existing systems couldn’t handle modern bioprocess complexity like optimization, tracking, and analysis.
Why was it important to solve this?
Unmet Market Need: Existing tools weren’t keeping up with the sophistication and scale of enterprise-level bioprocessing. This represented a significant gap—and opportunity—for our product.
Customer Demand: We saw strong signals from enterprise prospects interested in a more modern, scalable, and user-friendly alternative.
Strategic Growth: Expanding into enterprise companies would drive revenue, validate our product in new segments, and future-proof our roadmap by ensuring we could scale beyond midmarket customers.
Solution
We designed a new bioprocess tool offering a focused out-of-the-box solution for lead scientists, operators, admins, and biostatisticians built around three core tenets:
Efficiency: Simplifies bioprocess complexity with a flexible data model and clear, structured interface to streamline workflows.
Accuracy: Automatically handles the heavy lifting of aggregating experiment data—delivering the key value of running experiments—and creates a dedicated space for scientists to conduct their analysis with confidence.
Flexibility: Features dynamic, customizable templates that adapt to diverse workflows and scale with evolving enterprise needs.
Impact
Customer Wins: Within six months of shipping the MVP, we secured three new customers, proving the tool’s value in the market.
Market Expansion: Successfully positioned the company as a viable competitor in the enterprise segment, a critical step toward future growth.
“I really love this. I really love this .... That is amazing ... I think that would definitely help”
What’s next?
Product Improvements: Customer feedback post-launch highlighted several enterprise level deal-blocking gaps, which we prioritized to further solidify our product-market fit.
This project marked a turning point for our company’s evolution, proving that with user-centered design, we could bridge the gap between midmarket ELN tools and enterprise-grade solutions.